Sports Hype General Trading LLC

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ABOUT US

Established in 2020, we proudly stand as the premier sports and fashion distributor in the UAE and key GCC countries. As the leading brand in the market, Sports Hype specializes in the distribution and marketing of premium sportswear and lifestyle brands. Our comprehensive line of business includes wholesale distribution of footwear, apparel, and accessories.

At the helm of Sports Hype's operations is a knowledgeable and committed team of professionals who possess a deep understanding of the dynamic nature of sports and fashion products. Their wealth of experience enables them to collaborate closely with brand teams on one end and retail chains on the other, ensuring that the right products are readily available for consumers.

Among the distinguished brands we represent, Lumberjack draws inspiration from the vast Canadian landscape and the world of wood cutting. Originating as an icon in Italy in the 80s, the brand gained prominence with its flagship product, the "River" ranger boot.

Our association with CR7 goes beyond a legendary name; it encompasses impeccably crafted, quality clothing. The collections reflect the essential elements Cristiano Ronaldo believes contribute to a balanced life, combining structure and playfulness with enduring performance.

Capslab, launched in 2018, is a dynamic lab of exclusive creations inspired by iconic pop culture figures. Known for its caps featuring popular characters, Capslab embodies a young, dynamic, and innovative spirit, offering quality products with constantly renewed designs.

Blink, one of the leading brands in shoe care products, produces high-quality standards of care products with a creative and innovative perspective.

U.S. Polo Assn., with its tagline "Play Your Part," emphasizes teamwork and doing what's right in sports and life. Aligned with the theme "Pitti Games," U.S. Polo Assn. showcases authentic style synonymous with energy, commitment, and a desire to succeed.

Head was founded in 1950 in Delaware and in the following decade conquered over 50% of the American ski market. A success that is repeated in other
disciplines, such as snowboarding, swimming and tennis, the latter sport that sees Head technical sponsor of the most famous tennis players of the
ATP circuit. Footwear therefore has a sporting and lifestyle DNA: comfortable for road racing and outdoor, as for everyday life.

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ABOUT US

OUR VISION

Our Vision

To be the No.1 Sports & Life Style distributor by 2025.

To be the first and final destination for marketing and distribution of top-notch sporting goods in Middle East.

To be the most trusted name for making a contribution to the growth of sports & lifestyle in the country.

Our Mission

Our Values

Respect

We consider our employees, customers, and suppliers to be our partners and as such, they are among our most valuable assets. We, therefore, treat them with the utmost respect. Given that each partner contributes to our company’s success, we give them all a place of equal importance in our business processes. Our respect for the environment also guides our actions regarding sustainable development.

Excellence

The building, creating, and performing are key components of all our processes. Continuous improvement drives our commitment to excellence, which allows us to offer high-quality products and services.

Pride

Our pride is reflected in, a clean and tidy working environment, in our employee's professionalism, and in the impeccable quality of our products.

Initiative

We encourage the creativity and commitment of all our partners and we recognize their contribution.

Communication

We strive to listen attentively to our partners. We commit to making every effort to provide immediate answers to all their questions, and we aim to communicate our objectives and action plans clearly at all levels of the company.